What Is Digital Marketing, Why Is It Important And How Is It Better Than Traditional Marketing

Its 2020, and almost all businesses are online. Even the ones which were not have now started investing in website development in order to obtain a fair online presence. COVID-19 and the social distancing norms have not just transformed people’s lives but also methods of business execution. So, when the business is online the marketing also has to be digital. Marketing and its immense importance was realized long back, but what has changed is just the platform and its planning. With countless business websites of a particular domain on search engines, it is imperative to plan effective marketing strategies that can help you acquire a stable online recognition so that you achieve ROI as per intended.

It is apparent that people spend a lot of time online and this number is increasing consistently. The reason behind being online is not just socializing but also for shopping or other transactions that internet has facilitated for its users. Marketing has always been about connecting with your audience in the right place and at the right time. And in today’s era the most ideal place would be internet.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers It is in every way better than the traditional marketing methods in terms of cost, reach, targeted approach, effectiveness, tracking ability and endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don't, they at least have a social media presence or digital ad strategy. Because digital marketing has endless choices and procedures related with it, you can get inventive and explore different avenues regarding an assortment of showcasing strategies on a careful spending plan. 

Benefits Of Digital Markrting

• 22% of the world population is on Facebook.
• 62% of people in the US are there.
• 76% of Facebook users and 51% of Instagram users are on it every day.
• 48% of people say they made their last online purchase as the direct result of a Facebook ad.
• 88% of people consider online reviews an important part of the buying decision.
• 23% of people visit your business after reading a good review
• 8 billion videos are watched on Facebook each day, most of them from businesses.

The above statistics clearly and briefly describes the popularity of social media and the effect of marketing on social media channels. Yet we would discuss its benefits point wise.

A blessing for small businesses due to affordability

The significance of digital marketing for business lies in the choice to choose your technique for promoting according to your financial plan and contact a more extensive crowd at a lesser expense.

Analytics is helpful

The businesses that are opting for digital marketing are able to measure the conversion rate through identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The sort of measurements will rely on the medium and what you need to quantify. You can easily set up your tracking system to monitor specific metrics for your campaigns.

Quick and effective

Social media marketing and Email marketing are methods which have a high conversion rate.

Better conversion rate due to customized approach

All the traffic that you may jump on your site may not be productive henceforth digital marketing lets you contact just the individuals who have the requirement for your sort of administration consequently offering better leads.

Enhanced brand awareness and reputation

Marketing is a powerful tool to gain credibility of your customers.

Better customer relations

Be it email marketing or social media you can generally offer the client answers for their issues and cause them to identify with your item by giving live chat access. Your site and social media page can undoubtedly be changed over into a spot where the buyer can ask questions, give proposals and consequently take the relationship with you on a positive level. 

Reviews are advantageous

The presence of your brand and services on numerous platforms and social media channels gives the alternative to clients to rate you according to their degree of experience. A positive and ideal review left by a satisfied client makes the new ones immediately convert. This, thus, prompts solid picture of the brand in the psyches of the new customers henceforth prompting more conversions.

Better ROI

Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement.  It doesn’t cost much to run a PPC campaign or social media ad campaign, compared to some traditional methods, which allows your business to have an opportunity to grow and incur a better ROI.

Farther Reach

Marketing on various social media platforms like Facebook, Instagram, Twiter where your audience is spending time you can gain their better engagement .

Stand apart the competition

Many of your competitors have already taken advantage of all digital marketing has to offer. This reason in itself is one of the reasons why you should use digital marketing.

Compete with bigger companies

 If you can create content that is more relevant to the selected keywords than your corporate competitors, no amount of money will enable them to outrank you. Digital marketing is an incredible open door for your business to contend with greater organizations to get more important leads. Optimize campaigns for better results

When you can track your campaign’s performance, it’s easier to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. With digital marketing, you monitor your campaigns as you go. You can check whether they are fruitful or need improvement. In the event that your campaigns need improvement, you can roll out quick improvements and actualize them anytime during your campaign. You set aside cash when you can roll out prompt improvements. It permits you to get more out of your campaign and spend as per your choice.

Multimedia

Clients will in general connect more with marketing materials that join different sorts of substance, including photographs, video clasps, and sound. It is far simpler to consolidate all these substance types into digital marketing than some other kind of exposure – and it is significant.

Interactivity

Digital marketing lets you discuss straightforwardly with the clients who see your substance, outstandingly through site comments, messages, reviews, and online media posts. This shows those clients that you care about what they state and think, driving them to feel regarded and part of the network you're building. It likewise permits you to accumulate important data on clients' responses and inclinations.

A large number of the most and acquire their regard. You can get them to recommend and back you, driving their supporters to become your clients and spread powerful figures in current culture advance themselves on the web or through online media. Digital marketing permits you to draw in with these influencers brand awareness

Indeed the digital marketing techniques help work remotely in a fast and efficient way, connecting with your present customers and finding new customers but its eminence has increased in the pandemic. Let’s see how these techniques can help businesses attain favorable results and circulate their products and services to meet consumers unique needs during this time.

PPC or Pay Per Click

PPC are advertising solutions that allow businesses and website owners to bid on the chance to show ads next to searches on Google when people are looking for goods and services which that particular company sells, The company pays only when someone clicks on the ads.  It's a way of buying visits to your site, rather than attempting to “earn” those visits organically. This gives the opportunity to get noticed by the wider audience online. These ads can be customized according to the needs of the business owners in context of fitration of search or audiences ( interest, geographical area or location). Also when the company has something new to offer to their audiences, these ads are quite helpful. These campaigns consist of key words that the audiences would use while searching. But the decision of placement of ads needs to be done wisely as many times the ads are clicked for no reason, but the companies have to pay everytime the ads get clicked. They get relevant leads sometimes but not always. These ads help businesses gain attention of audiences or customers at the right time when they are searching for them. But you will still need a strategy to make sure you are reaching the right audience and getting the highest conversion rates possible. Remember, unqualified clicks on your ads can waste your money, so make sure the people that click are genuinely interested in purchasing your product.

Search engine optimization or SEO

All businesses and company owners wish to acquire online recognition in the present era. This is the reason websites are created. But the innumerable websites on the search engines has really augmented the competition making it almost impossible to get the desired traffic on the websites. SEO involves various on page and off page activities that help fetch the attention of the potential customers, engage them and convert them. SEO helps gain organic traffic for which the website owners don’t have to pay like PPC ads. If the SEO is done keeping in mind Google’s algorithm then the websites can get a higher rank on search engine result pages.

Content helps the most in this reference. The website content should possess the keywords in right amount and in accuracy. Other than the website content blogging also helps boost rank of the websites. Link building also helps to a great extent to make the online presence stronger and out beat the competition.  Blogs need to be full of useful and relevant information that is related to your brand. Also the length of the blog should be atleast 2000 words.

Email marketing

This is another best way of marketing your business. This is the faster, customized and most preferred model of digital marketing considering the social distancing norms in the present situation. You can email your customers extensively to inform them about your products and services, urge them to buy and also update them about the latest offers or sales. It is also easy to track whether your users have clicked open your mail.

Certain things need to be kept in mind for a successful email marketing campaign. The title, subject line needs to be enticing to impel your customers to read. But the content should be brief but should be successful in overwhelming your visitors to reach out to the call for action. This can be about read more, visit website or even shop. You can also send abandoned cart emails that will email customers when they leave something in their carts. This method of retargeting customers is something that many large companies do to capture those missed sales.

Social media marketing

Social media marketing is a form of digital marketing that involves marketing across social media channels like , etc. Advertising campaigns on social media are quick to set up and you can target these ads to specific groups of people. Social media marketing is the cheapest among all the paid marketing.

How can digital marketing help grow business online amidst COVID-19

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Digital marketing strategies that are result oriented amidst COVID-19

• Call your audience to action
• The information should be precise and compelling-direct, quick and free of clutter
• Impressive landing pages
• HD images
• Be active on social media

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